Sam Jones, Cofounder / CEO


Sam is a serial entrepreneur. He started his career at Accenture as a technology consultant in 1999, before a career in executive search where he ran a leading firm specialising in Investment Banking. He spent 10 years in Sydney, Singapore and Hong Kong. Sam started 3 technology companies over the course of 5 years from 2012 to 2017 that all related to data.

Sam joined eCommerce unicorn Wish as Managing Director, Marketing in 2017.

Sam founded Video Commerce Group in 2020 with Eric Zhang.

Eric Zhang, Cofounder / Head of China


Eric started his career as a mobile software engineer at Huawei before becoming a founding member of the startup team as an engineering team lead, helping grow from 0 to 10 million daily active users.

Post the acquisition of by Bytedance, Eric was a leader across Douyin and Tiktok research and development teams, to promote user growth in all major markets.

Eric is responsible for growth strategy at OOOOO and oversight of the China team.

Joanne Yan, Director


Joanne is a seasoned capital markets professional with over 25 years of experience advising, directing, and managing publicly listed companies in North America, Europe, and China.

Between 1997 - 2016, Joanne has been a senior corporate executive as well as a director and committee chair to a number of publicly traded companies in Canada.

Ms. Yan’s areas of expertise include but are not limited to M&A, corporate/project financing, and joint venture operations.

Denise Evans, Director


Denise has served globally for more than 40 years in numerous leadership and executive positions in IBM including Directors of Global e-business, Global Customer Loyalty, and Global e-Relationship Marketing.

Ms. Evans is a member of the IBM Faculty for Global Sales Schools, IBM Executive Champion for Morgan State University School of Engineering, and a mentor for the Carver P-Tech school in Baltimore.

Denise currently serves on the Board of Directors of the Women Presidents Organization, Enterprising Women Magazine, the Global Summit of Women, the Galt Foundation, the National Alliance for Mental Illness-Maryland, and the S.O.L.V.E. Group.